Smosh Games Revenue Breakdown
Smosh Games is a popular gaming channel with 8.5M subscribers, earning significant revenue from various streams.
- Subscribers8.5M
- Avg views/video964K
- Engagement rate3.0%
- Posts/month4
- Total videos4,275
Channel Overview
Smosh Games is a well-established gaming channel with a massive following of 8.5M subscribers. The channel posts four videos per month, with an average view count of 964K per video. The engagement rate is 3.0%, which is relatively high compared to other gaming channels.
The channel's content includes walkthroughs, reviews, and Let's Play videos, which appeal to a wide range of gamers. With a total of 4,275 videos, Smosh Games has built a vast library of content that attracts new viewers and keeps existing ones engaged.
Where the Money Comes From
The main revenue streams for Smosh Games come from ad revenue, brand sponsorships, affiliate marketing, and merchandise sales. Ad revenue is the largest contributor, with an estimated range of $240K – $2.2M. Brand sponsorships are also a significant source of income, with an estimated range of $240K – $1.8M.
Affiliate marketing and merchandise sales are smaller but still notable revenue streams, with estimated ranges of $60K – $360K and $30K – $180K, respectively. These figures indicate that Smosh Games has diversified its revenue streams, reducing its dependence on a single source of income.
| Revenue stream | Monthly estimate |
|---|---|
| Ad revenue | $240K – $2.2M |
| Brand sponsorships | $240K – $1.8M |
| Affiliate marketing | $60K – $360K |
| Merchandise sales | $30K – $180K |
Revenue Trend Analysis
The revenue trend for Smosh Games shows a slight increase over the four-month period. The monthly midpoint revenue ranges from $737K in April to $818K in June, with a slight decrease to $742K in July.
The highest revenue range is in June, with $196K–$1.4M, indicating a potential peak in ad revenue and sponsorships during this month. The lowest revenue range is in April, with $174K–$1.3M, which may be due to a decrease in ad revenue or sponsorships during this month.
| Month | Range | Midpoint |
|---|---|---|
| Apr 2026 | $174K–$1.3M | $737K |
| May 2026 | $175K–$1.3M | $740K |
| Jun 2026 | $196K–$1.4M | $818K |
| Jul 2026 | $175K–$1.3M | $742K |
Niche CPM Context
The gaming niche has a relatively high CPM (cost per thousand impressions) compared to other niches. This is due to the high demand for gaming content and the willingness of brands to pay a premium to reach this audience.
As a result, Smosh Games is able to command higher ad rates and secure more lucrative sponsorships, contributing to its significant revenue streams. However, the gaming niche is also highly competitive, with many other channels vying for attention and revenue, which may impact Smosh Games' future growth and earnings.
Methodology Note
The revenue estimates for Smosh Games are based on publicly available data and should be used as a rough guide only. The actual revenue figures may be higher or lower, depending on various factors such as ad rates, sponsorship deals, and merchandise sales.
The estimates are also subject to change over time, as the gaming landscape and viewer preferences evolve. Therefore, it's essential to consider these factors when interpreting the revenue data and to use it as a starting point for further research and analysis.
Frequently asked questions
How much does Smosh Games earn per month?
Smosh Games earns an estimated $759K per month, with a range of $174K–$1.4M.
How much does Smosh Games earn per video?
The estimated earnings per video for Smosh Games are $786, with a range of $180–$1,500.
What is Smosh Games's main income source?
The main income source for Smosh Games is ad revenue, with an estimated range of $240K – $2.2M.