How Much Does On The Radar Radio Earn on YouTube? ($148K – $1.1M in 6 Months)
If you've ever watched a On The Radar Radio video and wondered whether this person actually makes a living doing this — the answer is yes. A very good one. Over the last six months, we estimate On The Radar Radio pulled in somewhere between $148K – $1.1M on YouTube alone. Let's break down where that money comes from.
The channel at a glance
On The Radar Radio runs one of the more consistent beauty channels on YouTube, with 1.8M followers and an engagement rate of 3.0% — which is typical for a channel at this scale. They post 4 times a month on average.
- Followers1.8M
- Avg views per post22K
- Engagement rate3.0%
- Posts per month4
- Total content pieces25,996
Where the money actually comes from
Creator revenue is never just one thing. For On The Radar Radio, the stack looks like this:
| Revenue stream | Monthly estimate |
|---|---|
| YouTube AdSense | $178 – $498 |
| Brand sponsorships | $2K – $18K |
| Merchandise | $35K – $266K |
| Platform bonuses | $100 – $500 |
Brand deals outpace ad revenue here. beauty brands pay a premium for access to an engaged, trusting audience.
Is the revenue growing or plateauing?
Over the last six months, revenue has held steady. Consistent income is underrated in the creator economy.
| Month | Range | Midpoint |
|---|---|---|
| Apr 2026 | $36K – $277K | $157K |
| May 2026 | $37K – $280K | $158K |
| Jun 2026 | $37K – $283K | $160K |
| Jul 2026 | $37K – $284K | $161K |
How we calculated this
These figures are estimates based on publicly documented CPM benchmarks for beauty content on YouTube, industry-standard sponsorship rate cards for 1.8M follower accounts, and creator economy research. We show ranges because actual earnings vary with seasonal ad spend, brand deal negotiations, and content performance.
On The Radar Radio has not publicly disclosed their earnings. These are informed estimates, not confirmed figures.