How Much Does Like Nastya Earn on YouTube? ($3.0M – $20.8M in 6 Months)
If you've ever watched a Like Nastya video and wondered whether this person actually makes a living doing this — the answer is yes. A very good one. Over the last six months, we estimate Like Nastya pulled in somewhere between $3.0M – $20.8M on YouTube alone. Let's break down where that money comes from.
The channel at a glance
Like Nastya runs one of the more consistent entertainment channels on YouTube, with 132.0M followers and an engagement rate of 0.4% — which is typical for a channel at this scale. They post 0 times a month on average.
- Followers132.0M
- Avg views per post113.6M
- Engagement rate0.4%
- Posts per month0
- Total content pieces1,056
Where the money actually comes from
Creator revenue is never just one thing. For Like Nastya, the stack looks like this:
| Revenue stream | Monthly estimate |
|---|---|
| YouTube AdSense | $318K – $954K |
| Brand sponsorships | $9K – $72K |
| Merchandise | $2.6M – $19.8M |
| Platform bonuses | $100 – $500 |
Ad revenue drives the bulk of this. At 113.6M average views per video, the numbers add up quickly.
How we calculated this
These figures are estimates based on publicly documented CPM benchmarks for entertainment content on YouTube, industry-standard sponsorship rate cards for 132.0M follower accounts, and creator economy research. We show ranges because actual earnings vary with seasonal ad spend, brand deal negotiations, and content performance.
Like Nastya has not publicly disclosed their earnings. These are informed estimates, not confirmed figures.